Marrone, Teresa
Marrone, Teresa
DIPARTIMENTO DI ECONOMIA, MANAGEMENT, ISTITUZIONI
Consumer Brand Engagement Positioning in Marketing Theory under a Service Dominant Logic Perspective
2015 Cantone, Luigi; Testa, Pierpaolo; Marrone, T.
Marketing Theory Advancement on Consumer Brand Engagement
2020 Marrone, T.; Testa, P.; Cantone, Luigi
Service-Dominant Logic: inward and outward views
2019 Cantone, L.; Testa, P.; Marrone, Teresa
Issues in defining and placing consumer brand engagement
2022 Cantone, Luigi; Testa, Pierpaolo; Marrone, Teresa
Brand algorithms and social engagement in digital era
2022 Marrone, Teresa; Testa, Pierpaolo
Innovazione del modello di business «service-centric» nell’era della trasformazione digitale
2022 Cantone, Luigi; Testa, Pierpaolo; Marrone, Teresa; Fabio Cantone, Giuseppe
Theories of the firm and implications for outsourcing.
2022 Cantone, Luigi; Testa, Pierpaolo; Cantone Giseppe, Fabio; Marrone, Teresa
The resilience of small and troubling neighbourhoods for improving the destination brand of the cities. A case from the neighbourhoods of Naples
2024 Marrone, Teresa; Fabio Cantone, Giuseppe; Cantone, Luigi; Basile, Vincenzo
The human side of the brand in the metaverse
2024 Marrone, T.; Basile, V.; Cantone, G. F.; Cantone, L.
| Titolo | Tipologia | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|---|
| Consumer Brand Engagement Positioning in Marketing Theory under a Service Dominant Logic Perspective | 2.1 Contributo in volume (Capitolo o Saggio) | 2015 | Cantone, Luigi; Testa, Pierpaolo; Marrone, T. | |
| Marketing Theory Advancement on Consumer Brand Engagement | 2.1 Contributo in volume (Capitolo o Saggio) | 2020 | Marrone, T.; Testa, P.; Cantone, Luigi | |
| Service-Dominant Logic: inward and outward views | 2.1 Contributo in volume (Capitolo o Saggio) | 2019 | Cantone, L.; Testa, P.; Marrone, Teresa | |
| Issues in defining and placing consumer brand engagement | 1.1 Articolo in rivista | 2022 | Cantone, Luigi; Testa, Pierpaolo; Marrone, Teresa | |
| Brand algorithms and social engagement in digital era | 2.1 Contributo in volume (Capitolo o Saggio) | 2022 | Marrone, Teresa; Testa, Pierpaolo | |
| Innovazione del modello di business «service-centric» nell’era della trasformazione digitale | 2.1 Contributo in volume (Capitolo o Saggio) | 2022 | Cantone, Luigi; Testa, Pierpaolo; Marrone, Teresa; Fabio Cantone, Giuseppe | |
| Theories of the firm and implications for outsourcing. | 2.1 Contributo in volume (Capitolo o Saggio) | 2022 | Cantone, Luigi; Testa, Pierpaolo; Cantone Giseppe, Fabio; Marrone, Teresa | |
| The resilience of small and troubling neighbourhoods for improving the destination brand of the cities. A case from the neighbourhoods of Naples | 4.1 Articoli in Atti di convegno | 2024 | Marrone, Teresa; Fabio Cantone, Giuseppe; Cantone, Luigi; Basile, Vincenzo | |
| The human side of the brand in the metaverse | 4.1 Articoli in Atti di convegno | 2024 | Marrone, T.; Basile, V.; Cantone, G. F.; Cantone, L. |