Genre(s) on the move. Hybridization and discourse change in specialized communication

This volume focuses on the evolving aspects of private and public, professional and institutional discourses, drawing attention to such phenomena as genre hybridization, creation, resistance and change produced by the impact of the new technologies and globalization. The chapters included in the volume have been organized into two thematic Sections: I. Genre(s) on the Move in Private and Public Domains, and II. Genre(s) on the Move in Institutional and Professional Domains, both concerning phenomena of hybridization, change and forms of contamination as well as resistance and creation of new genres. The chapters have attempted to provide answers to a number of research questions involving current genre-related issues in private and public, institutional and professional communication, such as impact of globalization and the new technologies on discourses / genres, intertextuality and interdiscursivity drawing on corporate/promotional communication practices and strategies in processes of resemioticization and recontextualization across the media.