Modelli interpretativi del Made in Italy: tratti distintivi nella narrazione aziendale di imprenditrici italiane nei paesi anglofoni

The paper aims at discussing the model of perceived Made in Italy that has been recently proposed by Turchetta, Di Salvo and Ferrini (2021). It focuses on the cultural, semiotic and linguistic traits that two groups of female Italian migrants employed in the catering services use in or der to make their business recognized as to be Italian. The corpus is composed of qualitative interviews gathered in two different Italian com munities, namely the Italian community of Bedford (UK) and the Italian community in Toronto (Ontario, Canada). Comparing the two datasets is aimed at investigating similarities in the two migratory settings. The study provided evidence that, in both cases, Italian migrants and their descendants built the Italian identity of their business using those traits that have been already pointed out in previous marketing studies de voted to explore the image of Made in Italy across the world. The paper demonstrated also that a strong difference between 1st and 2nd genera tion migrants. This variation was found in the two migratory settings