Action research under the ViDaCS project (Violent Dad in Child Shoes)

Introduction: campaigns aimed at male perpetrators of domestic violence (DV) and the few that do exist are guilt-inducing and convey an image of violence and the perpetrator with which it is difficult to identify. Objectives: 1) to motivate men to seek help through online channels; 2) to create an ad hoc communication used online to bring men closer to the topic of DV. Participants: 15 professionals from the ViDaCS team, aged (20-65). Methodology and tools: We conducted 6 groups of reflection. We analyzed through thematic analysis 6 reports of group meetings. Results: 6 themes emerged: 1) Messages not aimed at the victim; 2) Messages empowering and not blaming; 3) Non-stereotypical messages that intercept men's emotional needs; 4) Messages that point to violence as a choice and not a forced path; 5) Messages that do not overlap masculinity with violence; 6) Messages that qualify violence as structural and not episodic. Conclusions: The ad hoc constructed language was used in the facebook page through which we created many synchronous and asynchronous interactions with male users. The language created and the online resources allowed men to express themselves on the DV and sometimes to seek help for their own emotional and relational difficulties.