MELE, CRISTINA
MELE, CRISTINA
DIPARTIMENTO DI ECONOMIA, MANAGEMENT, ISTITUZIONI
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La co-creación de valor en el comercio minorista: Una aplicación a la distribución del mueble
2011 L., Andreu Simo; I., Sánchez García; Mele, Cristina
The 2011 Naples forum on service - service-dominant logic, network & system theory and service science: integrating three perspectives for a new service agenda
2011 E., Gummesson; Mele, Cristina; F., Polese
Matching for mutual value creation
2010 Mele, Cristina
Service Logic and Value Creation
2008 Stampacchia, Paolo; Mele, Cristina
“Service logic and extra value proposition”
2008 Stampacchia, Paolo; Mele, Cristina
Service innovation as a process of sense-making
2013 Mele, Cristina; Sebastiani, R.; Corsaro, D.
Service Dominant logic, Networks & Systems Theory and Service Science: integrating three perspective for a new service agenda
2013 Mele, Cristina; Gummesson, E.; Polese, F.
A Framework Relating Total Quality Management to Marketing on a Resource-Based Perspective
1999 Mele, Cristina
Some remarks about seminar subject
1997 Mele, Cristina
Total Quality Management e ISO 9000: alcune evidenze empiriche
2000 Mele, Cristina; Colurcio, Maria
The three pillars of the ‘the 2013 Naples Forum on Service’
2013 Gummesson, E.; Mele, Cristina; Polese, F.
Development of quality and management by processes: the case the University of Naples
2000 Stampacchia, Paolo; Mele, Cristina; Colurcio, Maria
Sense-making. La nuova economia del valore: La nuova economia del valore
2014 Rullani, E.; Sebastiani, R.; Corsaro, D.; Mele, Cristina
Dimensioni cognitive e relazionali nell’innovazione di prodotto: analisi teorica ed evidenza empirica
2001 Mele, Cristina
Moving towards a service logic: ten proposition abut value creation, the market offering and marketing
2008 Mele, Cristina; Stampacchia, Paolo
5TH Workshop on interpretive consumer research
2009 Mele, Cristina
Marketing e qualità per la creazione di customer value
2003 Mele, Cristina
Service Science, S-D Logic and network theory: Integratig the perspectives for a new research agenda
2009 Gummesson, E.; Mele, Cristina; Polese, F.
Value Innovation in B2B: Learning, Creativity, and the Provision of Solutions within Service-Dominant Logic
2009 Mele, Cristina
Editorial Column—Service Research Integration and Future Directions—The Naples Forum on Service
2012 Ralph, Badinelli; Francesco, Polese; Mele, Cristina
| Titolo | Tipologia | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|---|
| La co-creación de valor en el comercio minorista: Una aplicación a la distribución del mueble | 2.1 Contributo in volume (Capitolo o Saggio) | 2011 | L., Andreu Simo; I., Sánchez García; Mele, Cristina | |
| The 2011 Naples forum on service - service-dominant logic, network & system theory and service science: integrating three perspectives for a new service agenda | 7.1 Curatore o Editor di Libri Scientifici | 2011 | E., Gummesson; Mele, Cristina; F., Polese | |
| Matching for mutual value creation | 8.02 Comunicazioni a Convegni o Seminari | 2010 | Mele, Cristina | |
| Service Logic and Value Creation | 8.09 Seminari tenuti presso l'Ateneo | 2008 | Stampacchia, Paolo; Mele, Cristina | |
| “Service logic and extra value proposition” | 8.09 Seminari tenuti presso l'Ateneo | 2008 | Stampacchia, Paolo; Mele, Cristina | |
| Service innovation as a process of sense-making | 2.1 Contributo in volume (Capitolo o Saggio) | 2013 | Mele, Cristina; Sebastiani, R.; Corsaro, D. | |
| Service Dominant logic, Networks & Systems Theory and Service Science: integrating three perspective for a new service agenda | 7.1 Curatore o Editor di Libri Scientifici | 2013 | Mele, Cristina; Gummesson, E.; Polese, F. | |
| A Framework Relating Total Quality Management to Marketing on a Resource-Based Perspective | 4.1 Articoli in Atti di convegno | 1999 | Mele, Cristina | |
| Some remarks about seminar subject | 2.1 Contributo in volume (Capitolo o Saggio) | 1997 | Mele, Cristina | |
| Total Quality Management e ISO 9000: alcune evidenze empiriche | 4.1 Articoli in Atti di convegno | 2000 | Mele, Cristina; Colurcio, Maria | |
| The three pillars of the ‘the 2013 Naples Forum on Service’ | 2.2 Prefazione/Postfazione | 2013 | Gummesson, E.; Mele, Cristina; Polese, F. | |
| Development of quality and management by processes: the case the University of Naples | 4.1 Articoli in Atti di convegno | 2000 | Stampacchia, Paolo; Mele, Cristina; Colurcio, Maria | |
| Sense-making. La nuova economia del valore: La nuova economia del valore | 3.1 Monografia o trattato scientifico | 2014 | Rullani, E.; Sebastiani, R.; Corsaro, D.; Mele, Cristina | |
| Dimensioni cognitive e relazionali nell’innovazione di prodotto: analisi teorica ed evidenza empirica | 2.1 Contributo in volume (Capitolo o Saggio) | 2001 | Mele, Cristina | |
| Moving towards a service logic: ten proposition abut value creation, the market offering and marketing | 8.09 Seminari tenuti presso l'Ateneo | 2008 | Mele, Cristina; Stampacchia, Paolo | |
| 5TH Workshop on interpretive consumer research | 8.01 Chairman di Sessioni di Convegni Internazionali | 2009 | Mele, Cristina | |
| Marketing e qualità per la creazione di customer value | 1.1 Articolo in rivista | 2003 | Mele, Cristina | |
| Service Science, S-D Logic and network theory: Integratig the perspectives for a new research agenda | 2.1 Contributo in volume (Capitolo o Saggio) | 2009 | Gummesson, E.; Mele, Cristina; Polese, F. | |
| Value Innovation in B2B: Learning, Creativity, and the Provision of Solutions within Service-Dominant Logic | 1.1 Articolo in rivista | 2009 | Mele, Cristina | |
| Editorial Column—Service Research Integration and Future Directions—The Naples Forum on Service | 1.1 Articolo in rivista | 2012 | Ralph, Badinelli; Francesco, Polese; Mele, Cristina |