I Quantify, Therefore I Am: Quantified Self Between Hermeneutics of Self and Transparency

This chapter explores to what extent the Quantified Self, and in general the self-tracking culture, could be considered as a ‘technology of the self ’: hermeneutical apparatuses generating new processes of subjectivation. Quantified Self, described by Wolf as a ‘self-consciousness through numbers’ (Wolf, 2010), refers both to the cultural phenomenon of self-tracking with devices and to a community of creators and users of self-tracking technologies. In this context, the author considers mainly the first aspect of this phenomenon and examines how its uses are diffused throughout the social mainstream. The author begins with the author’s own personal experience using self-tracking devices, then the author considers the phenomenon of self-tracking in relation to its historical context described by Floridi as the era of the ‘4th Revolution’ (Floridi, 2014). The second part of the chapter deals with the theoretical framework. The author discusses the Quantified Self from the perspective of the Material Engagement Theory (Malafouris, 2013) in order to outline the genealogical and anthropological perspectives of the relationship between man and technology. The author concludes that man and technology have always had a biunivocal relation; man shapes technologies that shape man, both materially and cognitively. In the final part of the essay and through the lens of Foucault’s and Agamben’s theories, the author discusses the Quantified Self as a ‘technology of self ’ to underline the ambiguous nature of the phenomenon and its social and biopolitical implication in the age of transparency (Han, 2015) and surveillance capitalism (Zuboff, 2019).