From the DESI index to the creation of DESICAM: a new paradigm for digital

The study examines digitalization in Campania using an alternative index inspired by the Digital Economy and Society Index (DESI), created by the European Commission to measure digital progress across Europe. DESI evaluates digitalization through four dimensions: human capital, connectivity, integration of digital technologies, and digital public ser- vices. This study's objective is to compare Campania to the rest of Italy and assess the local impact of digitalization, incorporating the influence of PNRR (National Recovery and Resilience Plan) funds.Data on population, businesses, and municipalities in Campania was collected to gauge online service availability and accessibility. Using this information, a regional composite indicator was developed to analyze the digital maturity of businesses, territories, public entities, and citizens. Preliminary findings reveal that Campanian businesses show lower digitalization levels than the national average, despite a growing trend spurred by PNRR funds. Connectivity is stronger in urban areas, highlighting a digital divide in rural zones, where targeted interventions are necessary. Public entities are gradually adopting digital services, yet citizen engagement remains low due to limited digital skills. Through trend analysis and market trend tracking, the study explores shifts in digital adoption and potential strategy adjustments to enhance digital services and infrastructure. In conclusion, while PNRR funds contribute positively, Campania faces substantial challenges in advancing digitalization.The study’s alternative DESI-based index offers a precise tool for tracking regional progress and informs future strategies to address the digital divide and improve digital competencies among citizens.