Promoting Cultural Resources Integration Using GIS. The Case Study of Pozzuoli

In the Phlegraean Fields, in the Metropolitan City of Naples, the interactions between local geological phenomena and the urban development that has taken place in the city of Pozzuoli since the Greek occupation, have inevitably had an impact on the way of life of the local population and on the use of the city’s built heritage over time. In order to set a cultural strategy able to valorize the exceptional worth of the city and to understand its dynamics over time, it is necessary to create a narrative that guides visitors and locals to understand these interactions and the integrity of the landscape. The paper describes a methodology carried out to collect, analyze and synthesize information in order to identify the cultural resources, to understand them within their context and to create links between these elements. Firstly, it is crucial to constitute a cultural inventory based on several resources coming from conventional and non-conventional data, such as geo-tagged social media data. The result is a database that contains information pertaining to all forms of cultural resources, uploaded in a graphic map generated using GIS software. The aim of the project is to make freely available supporting material designed for public authority, to be used by the municipality to promote Pozzuoli’s cultural, economic and touristic potential.