Genre(s) on the Move in Private and Public Domains

The contribution highlights current issues on the international scene in relation to genre hybridization, tension and evolution as well as creation of new genres or influences across genres, in private and public discourses. It focuses on intertextuality and interdiscursivity drawing on corporate/promotional communication practices and strategies in processes of resemioticization and recontextualization across the media, and also on relationships between lay and professional reasoning and issues of authority.