A holistic model of festivals' evaluation

With an increasing political demand to better understanding the contributions of festival organisations to the economy, community and sustainability, evaluation instruments have acquired an undisputed place for the purpose of measurement. This paper positions itself in a tendency to redressing the balance between the preponderance of analysis based on quantitative techniques, and the shortage of qualitative studies, which can be integrated to get a better understanding of the social world of event participants and the meanings they bring to events (Holloway, et al., 2010). As a result, in this contribution, we would like to focus on a multi perspective view tailored to reflect on an integrative approach which will be able to combine the most common methods to identify the social and the economic impacts. Integrating the main dimensions typically debated (Fredline, et al., 2005) within a wider framework, we have set up and implemented an evaluation framework for the socio-economic impact analysis.