Market strategy planning for banking sector: an operational model

This paper has been conceived on the basis of an ample interpretation of tertiary sector marketing planning that, along with the instruments and techniques from which it stems, constitutes the essential condition to operate in competitive markets. The concept of planning is examined in its stages, its importance and the benefits for the tertiary sector in implementing scheduling. The marketing plan model proposed here for the banking sector is examined in detail through the steps towards implementing a plan leading to business improvement.