The vaccine is now here. The State-Region governance between converging plans and diverging digital communication.

The Covid-19 pandemic has revealed the intricate nature of multi-level governance systems. The frequent conflicts between State and Regions, which emerged in the normative contradictions within the emergency management, could be among the causes of the drivers of the dramatic outcomes of the pandemic (Istat, 2020; Censis, 2020). More frequently, this complexity has had a communicative expression, in the arena of social media, where the difference between personal, political and institutional communication is now highly fuzzy (Solito, 2018; Rega, 2018; Calise; 2011). Among the tension elements between State and Regions there is, in addition to the unclear attribution of responsibilities in the decision-making circuit of the emergency, also the supposed different allocation of resources. The contribution aims to present an analysis of State-Regional governance in relation to the vaccination campaign, with the objective of identifying possible elements of divergence and convergence on three dimensions. Of these three dimensions, the first refers to the regulatory dimension of the campaign, which ensures the management plans of the national campaign and individual regional plans. The second relates to the implementation area of the provisions concerning data on allocation and distribution of both vaccines and vaccinated people. The third instead concerns the institutional communication of vaccines on Facebook institutional profiles. It introduces an analysis of public communication on the anti-Covid 19 vaccine, from December 20, 2020 (a few days before the start of the campaign) to June 30, 2021. It examines the central level of communication, i.e., the communication campaign of government actors; and regional, i.e., the institutional communication of regional presidents through their respective social profiles. Facebook post were extracted via API programs and analyzed by content analysis according to text interrogation, known as Rositi's (1988) third type analysis. The results show an institutional scenario that goes in two directions. In opposition to a normative and implementation level that is more coherent and less divergent, there is an extremely fragmented communication context with elements of contradiction between State and Regions. The latter responds to different logics, such as political (in disagreement with the government coalition) or lobbying to claim priorities for action and - during the implementation phase - to change the local territorial allocation of vaccines. This is functional to the formulation of policy proposals and restructuring of the institutional communication agenda.