The aim of the paper is to analyse the process of value co-creation in a relationships’ network within project management. The involvement of several actors (as customers, suppliers and partners) makes this process complex: in a project, value creation does not proceed from bilateral relationships (such as that between a supplier and a customer), rather it proceeds from the multilateral relationships among all the actors involved in the network. The life of a project can be divided into four main phases: (i) initiating; (ii) planning; (iii) executing; and (iv) closing. The study analyses how the value is co-created in each stage of project’s life-cycle by the several and different actors involved time in time, evaluating all the actors’ value expectations and highlighting value co-creation dynamics. A framework addressing value co-creation in project’s network is then addressed.
Relationship and value co-creation in a project’s network / Mele, Cristina. - ELETTRONICO. - (2007), pp. 1-24. (Intervento presentato al convegno 4th Research Conference On Relationship Marketing and CRM tenutosi a EIASM BRUSSELS nel 28-29 novembre).
Relationship and value co-creation in a project’s network
MELE, CRISTINA
2007
Abstract
The aim of the paper is to analyse the process of value co-creation in a relationships’ network within project management. The involvement of several actors (as customers, suppliers and partners) makes this process complex: in a project, value creation does not proceed from bilateral relationships (such as that between a supplier and a customer), rather it proceeds from the multilateral relationships among all the actors involved in the network. The life of a project can be divided into four main phases: (i) initiating; (ii) planning; (iii) executing; and (iv) closing. The study analyses how the value is co-created in each stage of project’s life-cycle by the several and different actors involved time in time, evaluating all the actors’ value expectations and highlighting value co-creation dynamics. A framework addressing value co-creation in project’s network is then addressed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.