Tradition-based firms and dynamic knowledge for international competition

Over the centuries the Mediterranean has been a place of exchange of goods, ideas, knowledge and opportunity between different peoples. Particularly about craft, competencies, experiences and techniques had been affected by different forms of contamination. Moreover, craft in the Mediterranean has been always an universal language. In these terms, an objective of this research is therefore also to provide a pattern of strategic development of an affected-by-crisis sector as the craft is. This will be possible through a reconstruction of relations based on know-how and a transfer of competencies as an opportunity of building international and strategic knowledge as a result of dynamic capabilities. These projects determines knowledge creation and management as directly inherent to achievement of strategic goals.