Willingness to Pay for Traceable Meat Attributes: A Meta-analysis

Several researches evaluated consumers’ Willingness To Pay (WTP) for each meat traceable attribute, generating a great deal of information in this regard, although specific to the conditions of each study. In light of this, WTP estimates for traceability characteristics differ across the literature, leading sometimes to contrasting interpretations. Seeking a full, meaningful statistical description of the findings of a collection of studies, the meta-analysis allows us to analyze consistency across studies and control for factors thought to drive variations in WTP estimates. The meta-analysis has been conducted using 23 studies that, in aggregate, report 88 valuations for WTP. Our results, aside from releasing unconditional information on the WTP for single meat traceable attributes, show how certain study-specific characteristics, like the base price and the country where the study has been conducted, have a significant impact on WTP estimates.