Tourism industry is habitually defined as a hypercompetitive sector, characterized by high radical and abrupt technological changes, shows an increasing variety and variability as much as an overwhelming in demand and globalization. In this context, it becomes more and more difficult to propose attractive products and offers and to gain competitive advantage. And yet there are firms which, even if in a period of economic recession, still show very high performance results.
The evolution of tourist product as expression of experience-based innovation / DELLA CORTE, Valentina. - STAMPA. - Services and Competitiveness:(2012), pp. 301-335.
The evolution of tourist product as expression of experience-based innovation
DELLA CORTE, VALENTINA
2012
Abstract
Tourism industry is habitually defined as a hypercompetitive sector, characterized by high radical and abrupt technological changes, shows an increasing variety and variability as much as an overwhelming in demand and globalization. In this context, it becomes more and more difficult to propose attractive products and offers and to gain competitive advantage. And yet there are firms which, even if in a period of economic recession, still show very high performance results.File in questo prodotto:
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