When focusing on customer value, scholars address different value outcomes (Mele 2009; Ng, Smith, 2012; Gummerus 2012). In this paper, we question whether these conceptualisations are comprehensive enough to grasp the value phenomenon in sustainability domain or if something is missing. Based on the literature review and the empirical research, we offer a conceptualisation of value outcomes based on four categories: 1) “use value”; 2) “option value”; 3) “existence value”, 4) “bequest value”. This value conceptualisation offers two contributions to the literature: 1) including not only a utilitarian view of the phenomenon and 2) considering the time and social context.
Value, values and sustainability: a conceptualisation / Mele, Cristina; RUSSO SPENA, Tiziana; Tregua, Marco; Casbarra, Claudia. - (2013), pp. 672-684. (Intervento presentato al convegno QUIS13 - The 13th International Research Symposium on Service Excellence in Management tenutosi a Karlstad, Swedish nel June 10-14).
Value, values and sustainability: a conceptualisation
MELE, CRISTINA;RUSSO SPENA, TIZIANA;TREGUA, MARCO;CASBARRA, CLAUDIA
2013
Abstract
When focusing on customer value, scholars address different value outcomes (Mele 2009; Ng, Smith, 2012; Gummerus 2012). In this paper, we question whether these conceptualisations are comprehensive enough to grasp the value phenomenon in sustainability domain or if something is missing. Based on the literature review and the empirical research, we offer a conceptualisation of value outcomes based on four categories: 1) “use value”; 2) “option value”; 3) “existence value”, 4) “bequest value”. This value conceptualisation offers two contributions to the literature: 1) including not only a utilitarian view of the phenomenon and 2) considering the time and social context.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
