- Linguaggio e comunicazione nei siti tedeschi di e-commerce di prodotti italiani

Food production and consumption can be considered a means of communicating and symbolising cultural peculiarities (Wilson, 2006; Wierlacher, 2008). Since food consumption is related to the domain of cultural identification and/or representation, it can to be considered as a real identity marker. In this paper, we investigate several German websites where Italian food is sold, using qualitative and quantitative techniques of linguistic analysis, with the aim to discover which traits of Italian identity they convey. Which features of ‘italianness’ emerge from these websites? Which marketing strategies do they implement to sell not only food but also the imagery of Italy in Germany?