CORPORATE SOCIAL RESPONSIBILITY IN THE NORTH AND SOUTH OF EUROPE: A COMPARISON BETWEEN FINLAND AND ITALY

The purpose of this paper is to observe the dynamics of Corporate Social Responsibility (CSR) through some cases regarding Finnish and Italian companies. The choice of Finland mirrors the strong collective awareness of social and environmental responsibility it supports. The authors present a comparison with the Italian context, focusing on the main concerns that companies integrate in their business operations and the main challenges related to the diffusion of socially responsible behaviour. The aim of this study is to highlight strengths and weaknesses, similarities and differences in the approach to CSR in the two countries. This paper might represent the starting point of a research stream to be further pursued in the near future.