Augmented Visual Models of Scientific Zoological Collections. A User Experience at the MUSA University Museum

The present work wants to configure itself as a paradigmatic contribution proposing a methodological approach for an augmentedfruition of museums and their exhibits. Currently heritage, museums and the way of experiencing them are undergoing a paradigmshift, due to all the digitalization era, where it has to overcome this transition and take advantage of it, capitalizing on what thesenew technologies have to offer.An augmented fruition experience of a study case is proposed, where the augmented component is configured by combining state-of-the-art techniques with traditional ones. Where rapid prototyping, different survey techniques and augmented reality in fusionwith the standard ways of showcasing objects are used, in the museum center of agricultural sciences (MUSA) of the University ofNaples Federico II in Portici. The augmented fruition for all heritage of the museum is the outcome of a three-way relation madebetween the new technologies and the two key concepts: preservation and divulgation.Where the technologies offer ways to developstrategies, more efficiently, for divulgation and preservation; and the second two facilitate a field of application for pushing the limitof these technologies further and further.