The Role of Technological Platforms in Co-creating Symbiotic Relationships Between Firms and Society

The role of society in a firm’s competitive advantage has often been underestimated. The relationship between firms and society has traditionally been considered as responding more to a firm’s moral duty or social responsibility. Some of the literature referenced in this article demonstrates that, in practice, society has often been seen, albeit implicitly, as a source of competitive and comparative advantage for successful firms and/or newly established ones. Technological platforms therefore become an elective tool for engaging with society, both for the economic actors who manage them and for platform-dependent entrepreneurs who use them to increase their ability to stay in tune with the public.