I PROFITTI DELL’ODIO: COME L’ALGORITMO DI FACEBOOK ALIMENTA RABBIA E CONTENUTI CONTROVERSI

Social media configure the user experience starting from their behaviors on the platform and connecting them with the experiences of other users who use similar behaviors and languages. In the news feed Facebook considers numerous variables, weighed in different ways, which add up in a single score that sorts the posts in the home, determining which of these will be visible or not to the user who accesses it. This unique and all-encompassing scoring system is used to rank and order large areas of human interaction on the platform. What happens if the values that the algorithm assigns to the different types of engagement promote a particular type of content? Starting from the Facebook Papers survey, the work focused on the algorithmic black box of the management of user interactions to highlight the risks and side effects that human decisions and business logics generate in online behaviors and relationships