I CONTRATTI DI FORNITURA DI CONTENUTO DIGITALE: NUOVE MISURE DI SOSTEGNO PER L’IMPLEMENTAZIONE DEL MERCATO UNICO EUROPEO

– As technology has evolved, data has acquired considerable economic value, to the point of being equated with the commodity money. Directive 2019/770 intervenes with the aim of disrupting the current practice whereby digital content is provided in return for a non-pecuniary consideration, consisting of the transfer of personal data or other types of data, which is, therefore, perceived in terms of gratuitousness. The Directive introduces the qualification of the transfer of personal data as consideration – in onerous terms – in the supply contract in question, thus as an obligation fully assimilable to the payment of the price, albeit with the adoption of all appropriate regulatory measures. Hence, for effect, a reading of the provisions introduced by the Directive that cannot disregard the integration and systematic interpretation with the European Regulation for the Protection of Personal Data 2016/679 (GDPR), within which the protection of personal data rises to a pivotal principle. Thus, a priority aspect of the matter is the provision of digital goods with the provision of technical security measures for the digital service offered, which have significantly influenced the contracting of companies, in accordance, above all, with the principle of privacy by design and by default provided by the GDPR.