Human-technology dichotomy in shaping management history

Purpose – The paper aims at enriching current debate about human-technology dichotomy in socio-economic settings by decoding and systematizing the main phases through which it has been approached in managerial and social studies. Design/methodology/approach – A multi-interpretative framework is built thanks to the adoption of a qualitative approach inspired by the inductive logic and it is sed for analyzing the historical evolution of the approach to human-technology dichotomy and for explaining them through an innovative conceptual model. Findings – An innovative conceptual model is proposed for depicting connections and evolutions among the main four phases in the evolution of the approaches to human-technology dichotomy. Research implications – Reflections and conceptual model herein can support researchers in rereading the multiple theoretical and practical contributions provided with reference to human and technology relations in socio-economic settings. Practical implications – The paper can support managers and entrepreneurs in defining and evaluating managerial approaches for efficiently enhancing human-technology interaction. Value – The paper proposes an innovative conceptual model based on a multi-interpretative framework for decoding the historical evolution of the approaches to human-technology dichotomy in business settings. New variables are added to the current debate about the topic for building an original interpretive viewpoint.