A Genoese Merchant-Banker in the Hispanic Viceroyalty of Naples: Ottavio Serra's Family and Business Networks in a Polycentric System (1590-1639)

The dense Genoese commercial networks – which were present in all territories under Spanish rule, fairs, commercial emporia and battlefields – were an essential factor for the survival of the crown. This raises some doubts about the dominating influence posed, according to traditional accounts, by the court in Madrid; the court was, indeed, a point of reference for the Genoese merchant families but by no means the only one. In fact, the Genoese always took care to be present in important harbours and markets, such as Naples, where they often had correspondents to look after the family’s multiple interests. This article revolves around the crucial role played by Ottavio Serra (1570–1639), son of Giovambattista Serra, ‘signore’ of Carovigno and an active merchant and moneychanger in the viceroyalty of Naples during the first two decades of the seventeeth century. The importance of Ottavio was not limited to his participation in the economic life of Naples. The analysis of Ottavio’s activity as financial agent for his relatives and partners in Madrid, Genoa and Piacenza, among other locations, as well as the examination of his links with a great variety of economic centres in the Mezzogiorno, presents early-modern Naples as a highly ‘internationalised’ centre in the context of the polycentric Hispanic imperial system