Sustainability and Sport: An Exploratory Study on Students of Rome’s Universities

Background: The importance of sport in advancing the roadmap for the implementation of the UN 2030 Agenda was reaffirmed at the 7th Summit on Smart Cities and Sport (Lausanne, 26–28 October 2020), where it was emphasized that developing a culture of sustainability among younger generations is crucial. Given this scenario, the present study focuses on two main research questions: “Is there a diffusion of an environmentally oriented culture among university students?” and “Is there a relationship between sports’ world and environmentally oriented culture?” (2) Methods: To establish the empirical framework (279 questionnaires received), we used web-based survey techniques with a Computer-Assisted Web Interviewing (CAWI) procedure. (3) Results: The analysis results show that the sample considers environmental sustainability as a part of a more comprehensive understanding of sustainability, which reflects a sense of fear for uncertainty in the future. The second finding suggests that sport does not play a significant role in shaping awareness. (4) Conclusions: The cultural and generational background must be considered for better understanding of the research results, especially in Italy where it appears that sustainability is not considered a priority.