I videogiochi come estensioni contemporanee delle teorie mediologiche di McLuhan = Video games as contemporary extensions of McLuhan's media theories

This article explores the relationship between video games and Marshall McLuhan's mediologic theories. In particular, this study examines how video games can be seen as contemporary extensions of his ideas on media, technology, and society. Through an analysis of McLuhan's concepts, such as “hot” and “cool” media, the article argues that video games embody the principles of “cool” media, requiring active participation and engagement on the part of users. The article also discusses how video games reflect and shape cultural values, norms, and identities, and how they can be seen as a form of “global village” where players from different parts of the world interact and share experiences. The article concludes that video games offer a unique platform for social interaction, learning, and selfexpression, and that they have the potential to transform the way we think about media, culture, and society.