Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes / Masiello, Barbara; Marasco, A; Izzo, Francesco. - 1:(2011), pp. 1-17. (Intervento presentato al convegno 14th Toulon-Verona Conference ICQSS -Organizational Excellence in Service” tenutosi a University of Alicante, Spain nel 1st-3rd September 2011).
Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes
IZZO, Francesco
2011
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