Covid-19: An Overview of the EU Communication Campaign

The outbreak of Covid-19 pandemic triggered European countries’ response at the beginning of 2020. The global crisis was managed through different emergency measures, and in so many ways that the EU, as a supranational political body, did not follow a common approach when dealing with member states. What was the role played by the EU during the pandemic crisis? And how did the EU institutions try to legitimate their action? The aim of this paper is to answer these questions through an interdisciplinary investigation on the EU communication campaign on Corona virus targeted to European citizens, in order to unveil the ideological frames behind European actions. Results show that EU discourse on the Covid-19 crisis reveals the interests and the goals of a global business player, rather than an independent political actor.