Airbnb Online Experience an analysis of the digital space

With Covid-19 we have had a further increase in peer-to-peer exchanges, which have also taken on a digital nature in terms of the content of the exchange. For this very reason, the following research aims to verify, whether there is a relationship between the physical location of digital experiences and the residence of the users of that experience, through the help of a correspondence analysis. From the perspective of a Mixed Methods design, following the correspondence analysis, a content analysis and digital ethnography of the reviews of 16 experiences on Airbnb's portal was arranged, in order to go and understand some of the elements of similarity and dissimilarity among the spatial aggregation groups, identifying what elements direct the choice of a digital experience.