The aim of this research is to analyze the theme following a systemic overview, spotting the interaction between tourist and cultural actors, and considering the value creation for the whole destination. The research compares some firm analysis considering the theme.
The world heritage program and its marketing implications / DELLA CORTE, Valentina; Piras, Alessio; Primon, Ornella. - In: STUDI E RICERCHE SOCIO-TERRITORIALI. - ISSN 2037-6340. - STAMPA. - Vol 0:(2010), pp. 261-286.
The world heritage program and its marketing implications
DELLA CORTE, VALENTINA;PIRAS, ALESSIO;PRIMON, ORNELLA
2010
Abstract
The aim of this research is to analyze the theme following a systemic overview, spotting the interaction between tourist and cultural actors, and considering the value creation for the whole destination. The research compares some firm analysis considering the theme.File in questo prodotto:
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