Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation / Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco; Amato, Umberto. - In: INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE. - ISSN 2219-6021. - 11:8(2020), pp. 16-36. [10.30845/ijbss.v11n8p2]

Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation

Francesco Izzo;
2020

2020
Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation / Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco; Amato, Umberto. - In: INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE. - ISSN 2219-6021. - 11:8(2020), pp. 16-36. [10.30845/ijbss.v11n8p2]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/981015
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact