Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation / Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco; Amato, Umberto. - In: INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE. - ISSN 2219-6021. - 11:8(2020), pp. 16-36. [10.30845/ijbss.v11n8p2]
Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation
Francesco Izzo;
2020
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.