Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships / Marasco, A; Masiello, Barbara; Izzo, Francesco. - In: ECONOMIES ET SOCIETES. - ISSN 0013-0567. - 14:3/4(2013), pp. 445-478.
Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships
IZZO, Francesco
2013
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.


