Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships / Marasco, A; Masiello, Barbara; Izzo, Francesco. - In: ECONOMIES ET SOCIETES. - ISSN 0013-0567. - 14:3/4(2013), pp. 445-478.

Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships

IZZO, Francesco
2013

2013
Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships / Marasco, A; Masiello, Barbara; Izzo, Francesco. - In: ECONOMIES ET SOCIETES. - ISSN 0013-0567. - 14:3/4(2013), pp. 445-478.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/981020
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