Citroën Ds. Settant’anni della “Dea” di Flaminio Bertoni.

In 1957, at the Triennale Milano, the Citroën DS made its appearance, emerging from a circular opening, without wheels, like a sprouting seed. First unveiled in 1955 at the Paris Expo, the French “Goddess” captivated the public with its vibrant colors, selling 12,000 units in a single day. This revolutionary car marked the transition from sporty vehicles to a symbol of practicality, boasting an aerodynamic silhouette and a design that exudes desirability and sanctity. The name DS, an abbreviation of “Desirée Spéciale”, plays on the dual meaning of the French word Déesse (goddess). Behind this timeless automotive design icon lies the genius of Italian Flaminio Bertoni, born in 1903 in Masnago (Varese), who masterfully unified form and function into an enduring masterpiece.