Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begins with a leterature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making support tool based on a critical framework connected with both resource-based theory and service dominant logic (SDL). By means of this model, we investigate regional tourist development logics based on Product Club, towards an integrated hospitality excellence offering. The paper also describes our empirical research planning, wich will be futher developed.
Resource integration management in networks’ value creation. The case of high quality hotels / DELLA CORTE, Valentina; Micera, R.. - In: MERCATI E COMPETITIVITÀ. - ISSN 1826-7386. - 3:(2011), pp. 127-146.
Resource integration management in networks’ value creation. The case of high quality hotels
DELLA CORTE, VALENTINA;
2011
Abstract
Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begins with a leterature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making support tool based on a critical framework connected with both resource-based theory and service dominant logic (SDL). By means of this model, we investigate regional tourist development logics based on Product Club, towards an integrated hospitality excellence offering. The paper also describes our empirical research planning, wich will be futher developed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
