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Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment / Masiello, Barbara; Bonetti, Enrico; Izzo, Francesco. - In: INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT. - ISSN 0959-6119. - 32:2(2020), pp. 749-768. [10.1108/IJCHM-11-2018-0937]

Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment

Bonetti, Enrico;Izzo, Francesco
2020
2020
Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment / Masiello, Barbara; Bonetti, Enrico; Izzo, Francesco. - In: INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT. - ISSN 0959-6119. - 32:2(2020), pp. 749-768. [10.1108/IJCHM-11-2018-0937]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/981032
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